Read first
Origin tells you the terroir
Country · region · farm · altitude
A specialty bag lists country (Ethiopia), region (Yirgacheffe), often the washing station or farm, and altitude in MASL. Higher altitude = denser bean, brighter acidity, more complex aromatics.
CRAFT NOTE
When a roaster prints the producer's name, they're telling you a person — not a commodity — grew this. Read it out loud.