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PUBLIC FIGURES OF TODAY

Some shape conversations; some shape technique; some shape the trade itself. Meet a handful of the living people whose work most directly defines specialty in the 2020s.

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EducatorAuthorYouTube

James Hoffmann

London · 2007 WBC champion · educator

Pixel art portrait of a bearded coffee educator at a YouTube microphone

Won the World Barista Championship in 2007, co-founded Square Mile Coffee Roasters, and built one of the world's most-watched coffee YouTube channels (millions of subscribers). 'The World Atlas of Coffee' (2014, updated 2018) is the bestselling reference book of the era. Patient, careful, slightly dry — a generational educator.

JAMES HOFFMANN (YOUTUBE) ↗SQUARE MILE ↗