SmallholderFamily farmSubsistence
The 12.5 million smallholders
The invisible majority
Most of the world's coffee is grown on family farms of 1–5 hectares — often the family's primary income from a single annual harvest. Average yields are 500–2,000 kg of green coffee per hectare. At C-market prices that can mean only a few thousand dollars of gross income for a year of work.
CRAFT NOTE
When you pay extra for a traceable single-origin, you're voting for a system where the family at the start of the chain can actually plan a future.